It’s not surprising that you decided to dedicate yourself to work in the world of web. Perhaps you’ve seen lots of websites that get an enormous amount of traffic every single day. The owners of these web resources become popular, they earn solid money, and they are happy with the life.
You might think a kind of “I have a great idea/service/product to spread around the globe sitting in a comfortable office” business idea. Yes, you think in a right direction. The internet is a wonderful place to start your business. However, it is not as easy as it seems.
While you could be a skillful businessman outside the internet, it doesn’t mean you can get credit in the digital world. Here you will have to face a bunch of new rules; new personal findings and, of course, barriers you will have to overcome. Here you will have to become a professional internet marketer.
Let’s presume you’ve already launched a website. You believe it will generate some traffic. Unfortunately, the only thing you can see – your website brings you zero results: you don’t have any traffic, you don’t get new customers, your brand gets no visibility and, moreover, you spend all your time in vain.
It’s a kind of disaster, isn’t it?
Let me present you 9 steps to creating a magnetic blog that will attract dozens of visitors and bring you money.
1. Know your niche and your audience
Yeah, a statement “know your niche and your audience” might sound weird for you as you’ve just entered upon the path of internet marketing but it is not as strange as you think. I am sure you know what “a chain reaction” means. Right – it is a sequence of reactions where a reactive product or by-product causes additional reactions to take place. The same happens to your online activity. You just get in touch with your target audience, introduce them your product, and, afterwards, this audience will share it via all possible social media accounts (of course, if your product worth it). Why is it a chain reaction? Because you have to do a single “stovepiping” and your service users will do the rest instead of you.
Nevertheless, I haven’t given you any idea on how to find your target audience. Well, first things first. Determine your niche. It is easy to do because you, as a businessman, already know what kind of product/service you’re going to offer. Let’s take, for example, musical instruments. You are the one who has just released a new guitar brand and, of course, you want to get customers online.
Finally, you’ve determined your niche and it is time to investigate where to find potential clients for your awesome guitars. What Google says:
As you can see, Google reveals you TOP 10 websites that sell guitars and other musical equipment. These websites are the source of your customers you could gain.
Once you’ve found the places where your target audience “dwells”, it is time to know better your competitors.
2. Know your competitors – they can teach you a lot.
Believe or not but your competitors can give you a lot of things. As I’ve showed you above – it is not too hard to find out who your competitors are via Google. BUT in this very case you should ask Google about blogs that are dedicated to music instruments:
Please pay attention to an inquiry you’re using during the search. I didn’t want to do an in-depth keyword research, I just put the first that came to my mind “music instruments blog” and Google suggested me a few solid blogs. I want to underline an adjective “solid” because I’ve checked the DR of each blog and Organic Traffic they get via Ahrefs Site Explorer:
69K of traffic – it is really impressive. And do you know what do these numbers mean? It means this blog is the place where you could find a way lot of potential clients for your own music brand.
Why do I say “competitors can teach you a lot”? Because, thanks to discovering your competitors’ blogs, you have a great opportunity to see what they offer to their target audience:
- What type of content they post?
- Do they add video tutorials to the blog or not?
- Do they pay attention to spreading the information via social media?
I don’t say that you should do all the same as your competitors do. But, please, take into account that these websites established themselves as the leaders being a part of TOP 10 Google results. Thus you can get lots of useful information spying these web resources.
3. Take care of your brand visibility
Despite the fact that your service is awesome as hell, you won’t scale up your customer database massively without the right brand visibility. Yeah, sometimes it is easier to say than to do. And the very first step you should do is to tell about yourself.
I am not familiar with psychological aspects of our society but the practice shows: if people don’t know your story, your background, they won’t be interested in the service you’re willing to sell them.
Why is it so important? Just because I believe everyone wants to trust to someone he or she already knows. No, it is not about personal relationships. It is about your “transparency” as a businessman. Here are a few suggestions you should follow branding yourself:
- Don’t be shy about sharing your life story. Tell us about yourself, as if you were talking to a friend.
- Point out how your product or service can help your users to solve their problems
- Share your story via social media accounts.
- When you talk about your service, you should never be arrogant. Remember, you catch more flies with honey than with vinegar